Zo Skin Health
Brand Awareness, Social Activation + Practitioner Education
Like Eye Promise, ZO Skin Health's authority rests on the physicians who prescribe its clinical protocols — the foundation behind its position as The Leading Physician-Dispensed Skincare Brand. Potluck Studio designed and executed the launch campaign for Peptide Facial Refining Concentrate, a higher-investment engagement built to match ZO's dual audience — and deliver returns to match.
The strategy works on two fronts: building consumer brand visibility while arming the dermatologists and skincare professionals who prescribe ZO's regimens with the training and credibility they need. That dual-track approach elevated the launch from a standard product campaign into a full brand-authority play.
Core Campaign Assets
A full-funnel campaign spanning digital advertising, e-commerce, retail, and social — built for scale across consumer and professional audiences.
Product training and physician endorsement videos, lending direct clinical credibility.
"Sit Down with a ZO Pro" — an original content series centering physician expertise to build trust with consumers and professionals alike.
Regimen education videos built for dermatologists and ZO practitioners.
Project Gallery
