Humann

Potluck Studio designed the packaging and launch campaign for HumanN's SuperBeets Sport, delivering a full 360° brand launch — from packaging to platform — built on a lean, high-leverage creative model.

The campaign grounds SuperBeets Sport in credibility and performance: a Nobel-backed clinical foundation, built on nitric oxide research from the University of Texas at Austin rooted in 1998 Nobel Prize-winning science. The product carries elite athletic validation as an NSF Certified for Sport formula trusted by over 2,000 professional teams, and the messaging positions it as a clean, stimulant-free alternative to high-caffeine supplements — jitter-free energy with enhanced oxygen transport.

Core Campaign Assets

• A comprehensive 360° campaign spanning digital advertising, e-commerce, retail, and social — built and executed by a lean creative team without the overhead of a traditional agency model.

• An original content series produced in collaboration with endurance athletes and fitness personalities, generating authentic reach at a fraction of typical production cost.

• A product-education social campaign translating clinical data into consumer-facing proof points — including an 18% improvement in stamina — giving data-driven athletes a reason to believe, without a paid-media-heavy strategy.