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Pure DKNY–

Pure New York
As Art Director for DKNY at Laird + Partners, I created campaigns for a variety of DKNY brands including Jeans, Pure, Fragrance and Intimates. The story of Pure DKYN is one of my favorites. The campaign focuses on moments of clarity and calm within the frenetic pace of NYC life.
Art Direction
Print Advertising
Video Direction
Pre + Post-Production





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