BakeUp Beauty–

Every Face Tells a Story

BakeUp Beauty launched with a mission to go beyond gender and traditional labels and believes that you are a canvas to tell your own unique story. Founders Jo Baker and singer/songwriter Grace Gaustad re-imagine beauty – pairing natural, fresh skin confidence with the tools to discover, design and play. Initially launched as "virtual beauty" for the metaverse, when the brand brought their first IRL palettes and wearables to market, we worked with them to channel their vibrantly unapologetic ethos into a multi-channel launch campaign.

Creative Strategy

Launch Campaign

Art Direction

Pre + Post-Production